Our 2025 Summer Campaign has ended!

During the summer of 2025, we hired billboards to send a loud and clear message to people and politicians that we need a municipal mass neutering programme for street cats in Varna. In addition, we put up posters around the city and held pedestrian street events to create even more awareness. This campaign was 100% crowdfunded, and we were so thrilled to see how many people supported our cause to want to donate to this campaign. Thank you truly!!

About our 2025 billboard campaign:

✊ 100% crowd-funded - you can see our budget and our fundraising progress

🚨 The goal was to increase awareness about the street cat crisis and apply pressure on politicians to introduce a municipal mass neutering programme for street cats

🙌 The campaign was solution-oriented: every single design had an action directed at the public or at politicians.

🐈 ALL images of cats used on our billboards and posters are taken in Varna in 2024 or 2025 to demonstrate what is happening right here in our city

☀️ It lasted from 23 June to 28 September and was part of our summer campaign for which we also put up posters and stickers and ran events on the pedestrian street.

Here are pictures of the designs that were featured as part of our billboard campaign:

A photo of a LeoLife billboard stating there were 2008 stray cats in Varna in 2016 and 23053 stray cats in 2024 according to official municipal count. It then demands that the municipal councillors follow the law and institute a mass stray cat neutering campaign.

A photo of a large LeoLife scrolling billboard saying it's not normal for pets to suffer on the streets of Varna and imploring people to sign a petition in support of a mass stray cat neutering campaign.

A photo of a large LeoLife billboard telling local politicians - municipal councillors - that thousands of stray cats suffer on the streets of Varna and telling them its their responsiblity to act according to the law. It also asks residents to sign a petition in support of a mass stray cat neutering campaign.

A photo of a LeoLife billboard saying: Many cats need a home. Save a life: adopt, don't shop! It also links to a page on LeoLife's website with a guide to adopting a stray cat.

A photo of a LeoLife billboard showing an injured cat and saying this is what happens ultimately if your cat is not neutered. It says the suffering of stray cats on the streets of Varna is the direct result of irresponsible raising of pets leading to uncontrolled growth in the stray population. It implores people to be responsible owners: to neuter their cats, to microchip them and to never abandon them to the streets.

A photo of a LeoLife billboard saying that if you want to help a stray cat, you should bring it to a vet for neutering and linking to a Trap-Neuter-Return guide.

A photo of a LeoLife billboard saying that cats aren't wild animals and imploring people not to look away from the cats suffering on their streets.

A photo of a LeoLife billboard asking the people of Varna to write to the municipal councillors of Varna and ask them to introduce a mass stray cat neutering campaign.

A photo of a LeoLife billboard stating 24 vets support a mass stray cat neutering campaign and asking the municipal councillors of Varna to introduce one.

A photo of a LeoLife billboard that addresses local Varna politicians - municipal councillors. It says newborn kittens are rolling around everywhere while thousands of stray cats die slowly and painfully from viruses, cars and poisonings. It says that Varna residents care and asks if the local politicians care. It asks people to sign a petition in support of a mass municipal stray cat neutering campaign.