Our 2025 Summer Campaign has started! 

During the summer of 2025, we have hired billboards to send a loud and clear message to people and politicians that we need a municipal mass neutering programme for street cats in Varna. We will also be putting up posters and stickers in the city, and if we raise enough money, we will be running pedestrian street events to create even more awareness. Support our campaign by donating!

About our billboard campaign:

✊ 100% crowd-funded - you can see our budget and our fundraising progress

🚨 The goal is to increase awareness about the street cat crisis and apply pressure on politicians to introduce a municipal mass neutering programme for street cats

πŸ™Œ The campaign is solution-oriented: every single design has an action directed at the public or at politicians.

🐈 ALL images of cats used on our billboards and posters are taken in Varna in 2024 or 2025 to demonstrate what is happening right here in our city

β˜€οΈ It will last from 23 June to 28 September and is part of our summer campaign for which we will also be putting up posters and stickers and (if we raise more money) run events on the pedestrian street

Here are pictures of the designs that have been featured so far:

A photo of a LeoLife billboard stating that according to official municipal counts, there were 2008 cats in 2016, but there were 23053 cats in 2024 and asking the municipal councillors of Varna to introduce a mass stray cat neutering campaign.
A photo of a LeoLife billboard stating 24 vets support a mass stray cat neutering campaign and asking the municipal councillors of Varna to introduce one.
A photo of a LeoLife billboard asking the people of Varna to write to the municipal councillors of Varna and ask them to introduce a mass stray cat neutering campaign.
A photo of a large LeoLife scrolling billboard saying it's not normal for pets to suffer on the streets of Varna and imploring people to sign a petition in support of a mass stray cat neutering campaign.
A photo of a LeoLife billboard saying that if you want to help a stray cat, you should bring it to a vet for neutering and linking to a Trap-Neuter-Return guide.
A photo of a LeoLife billboard saying that cats aren't wild animals and imploring people not to look away from the cats suffering on their streets.